Switcheo cryptocurrency exchange gets a brand new look
Switchneo cryptocurrency exchange is undergoing rebrand. This rebrand consists of three main changes – name, logo and description.
![new switcheo logo](https://cryptocoindaddy.com/wp-content/uploads/2020/06/new-switcheo-logo.jpg)
1) Name – Previously, “Switcheo”, “Switcheo Network”, “Switcheo Exchange” were used interchangeably but from now on, the exchange will be referred to as only Switcheo.
2) Logo – Switcheo has a newer, sleeker logo that looks better than ever. Colors have also been changed to accompany a more modern look.
3) Description – Switcheo has updated their description as well.
“Switcheo builds decentralized platforms that break new ground, bringing you finance without limits. Whether you’re a battle-weary trader or are just making your first purchase, there’s nothing cryptic about crypto on Switcheo. Leading the pack with multiple world firsts, your time spent with Switcheo will be a worthwhile investment.”
Switcheo’s new logo and identity is now online. They believe that their new identity focuses on the fundamental strengths of Switcheo’s brand and the beliefs of their team.
![switcheo network](https://beta-blog.switcheo.network/content/images/2020/06/Switcheo-Logo-Transformation-1.gif)
The letter T in the logo gets transformed into an up-right arrow, which Switcheo feels adds energy to their logo – an upward movement.
Clearly, this is more than just a design makeover and represents a better image of what Switcheo actually is.